The Strathmore Company en How to Create a Better Online Press Release <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>For those of you submitting press releases online, you may want to remember a few points that will make your online PR efforts more effective. The most important thing to remember is that people are searching for information in different ways. And, most of the time, this means a quick search on the Internet. To get noticed, you actually need to write for two different audiences – your customers and the search engines.</p> <p>To be effective, you must get your most important and news-worthy information right up front. Start strong by communicating and clarifying your news in your first paragraph. You should also identify yourself and the source of your news in the first two to three paragraphs. Follow this template: First, a headline. Then, your first paragraph should be a succinct and informative summary of your release. Second paragraph should be the Dateline and Lead. Third paragraph starts the body of the release where you supply all details and supporting information. Follow this with your “boilerplate” statement and then your specific Contact Information.</p> <p>Write professionally! Limit jargon and cliches, and make sure you don’t write “teenage texting” style. Don’t use all capital letters to emphasize anything, and make sure you have zero grammatical errors. Finally, do not include blatant advertising or hype and also eliminate any fluffy or promotional language.</p> <p>At a loss for some interesting content? Here are a few starter ideas:</p> <ul><li> Announce a new product or product feature.</li> <li> Announce an expansion, either of a facility or new employees.</li> <li> Host a technology open house.</li> <li> Share market research or survey results.</li> <li> Have you won any awards lately, either from customers, the industry or other?</li> </ul><p>There are a lot more tips, ideas and best practices I can share with you. However, that conversation would take more than a few minutes…if you’re interested, drop me a note and I’ll send you our whitepage on “Writing the Perfect Online News Release.”</p> </div></div></div> Thu, 20 Dec 2012 21:40:41 +0000 Brian Makela 88 at Tips for a better Mobile Web Site <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>With so many people using their smart phones for communication, it’s important to consider how your web site will be viewed in that environment. Here are a few tips to get you started. </p> <ol><li> Remember that mobile users aren’t necessarily interested in browsing. They are probably looking for specific information – product specs, promotions or contact info – so be sure you give it to them.</li> <li> Streamline your approach. Keep navigation to a minimum while still delivering all the information your customers are looking to find.</li> <li> Don’t design only for the iPhone. Not everyone has an iPhone, or even an Android. Make sure your site looks good on different equipment and operating systems.</li> <li> Use the “m.” or “mobile.” in your URL. This will direct your visitors to your mobile site (your web master can do this) and it will also help Google recognize and index your mobile site.</li> <li> Test and measure everything, all the time – How your customers interact with the site, which devices are being used to access the site, what viewers are viewing, etc. Make changes as needed and keep testing.</li> </ol><p>Of course, your mobile web site strategy should fit seamlessly with your other printed materials, ad campaign, trade show strategies, etc. That may sound like common sense, but it’s easy to forget the need for consistency and integration in today’s need-it-now world. If you would like to see some of our creative samples, or would like to talk about a specific project, please contact us anytime at 630-232-9677.</p> </div></div></div> Fri, 02 Nov 2012 19:47:10 +0000 Brian Makela 80 at Another Cool Strathmore Giveaway! <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><span style="font-family: 'Arial Narrow', 'sans-serif'; font-size: 10pt"><img alt="Strathmore Free Gas Card" height="150" src="" style="float: right" width="194" /><span style="font-family: arial, helvetica, sans-serif">Interested in some <strong>FREE gas</strong>? (OK, silly question…) Here’s your chance to score a $25 Gas Card, courtesy of The Strathmore Company. Simply “Like” <a href="">our Facebook page</a> anytime before October 31, and you’ll be entered into our fall Gas Card Giveaway. We’ll announce the lucky winner on November 1, and deliver your gas card the very next day. </span></span></p> <p><span style="font-family: arial, helvetica, sans-serif"><span style="font-size: 10pt">Don’t delay – <strong><a href="">click “Like” now</a></strong>!</span></span></p> </div></div></div> Fri, 12 Oct 2012 16:06:59 +0000 StrathAdmin 79 at Creative Services: The Strathmore Company Methodology <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><em>By: Richelle Wescott</em></p> <p>At Strathmore Creative Services, our aim is to provide your business with an effective marketing program, no matter what size or scope your project entails. To do this, we have a very specific methodology:</p> <p>1. We need to learn about your overall goals and objectives. These will guide all of our concepts and recommendations. </p> <p>2. We need to know your current marketing strategy and what you need to accomplish with a new marketing solution. We use this information to strategize a pertinent solution for your company.</p> <p>3. We need to understand your position within your marketplace, in addition to the perceptions of your customers and the positioning of your competition.</p> <p>After we gather all the information we need, we can begin to provide your company with a branding strategy, creative services, and the production capabilities your program requires.</p> <p>Please feel free to contact us about our methodology today!</p> </div></div></div> Wed, 12 Sep 2012 21:22:19 +0000 StrathAdmin 78 at The Strathmore Company: Your One-Stop Shop for Complete Fulfillment Services <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><em>By Richelle Wescott</em></p> <p>Even with the proliferation of electronic marketing, most companies still require a full complement of printed brochures, catalogs, direct mail pieces and other similar materials. At The Strathmore Company we have the ability to warehouse your marketing pieces as well as prepare and ship them on an on-demand basis.</p> <p>When you order a large quantity of printed materials from The Strathmore Company, you will not only realize cost efficiencies from a large order, but you also benefit from our ability to store, manage and distribute your project. The Strathmore Company’s Geneva office and warehouse is an officially-designated USPS Mailing House. Along with kitting, packaging and shipping your items, you can also count on us to supply all of the reporting and inventory management you require. </p> <p>If you need a printing and marketing company that can warehouse, mail, ship and kit your marketing materials and directories, The Strathmore Company can be your one-stop shop solution. Our aim is to perform our service so well that we ultimately save you time and money. Now what do you think about all that inventory?</p> </div></div></div> Wed, 05 Sep 2012 14:41:13 +0000 StrathAdmin 77 at Printed Directories are Still a Powerful Tool <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><em>By Richelle Wescott</em></p> <p>Directories and printed material in general, are making a comeback. It has been proven that the best return on investment for a company is a printed piece. It may seem like more and more of directories may be seen in a web interface but there hasn't been evidence to prove Internet superiority yet. The demand for printed directories has been on the rise because of this lack of quantification, dollar for dollar, that shows the web may be more powerful.</p> <p>Print is still often the way to go in terms of directories. And, regardless of web presence, it can always be used to supplement online material. This is because you tend to interact with printed text (by bookmarking, highlighting, annotating, etc.) in ways you wouldn't with online text. Online text is much easier to skim and also much easier to forget.</p> <p>This kind of application definitely applies to directories. People want to be able to hold a piece of paper in their hand and copy the information into their calendar or notes. This copying might even be inputting the information into a handheld, electronic device. But directories and printed information are easier to synthesize for all the generations who have grown up on paper. Our world is becoming technological but our brains aren't fully online, or without the use of printed materials and directories just yet.</p> <p> </p> </div></div></div> Thu, 30 Aug 2012 02:50:26 +0000 StrathAdmin 76 at Smarter Directories <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><em style="font-family: arial, helvetica, sans-serif; color: rgb(0,0,0)">By Richelle Wescott</em></p> <p style="font-family: Tahoma, 'Sans Serif', Arial; color: rgb(0,0,0); font-size: 11px" type="cite"><span style="font-size: 12px"><span style="font-family: arial, helvetica, sans-serif">Here at The Strathmore Company we print many directories. These include airplane flight guides, hotel directories, directories for Associations, B&amp;B's and many more. Directories offer a unique advertising opportunity because they reach a very specific audience of business travelers and tourists. Think about when you are on a vacation away from home -- you stop at the concierge and browse through things to do! This demonstrates the type of communication opportunites these directories deliver to advertisers; efficient and targeted. And, our clients save money on their directories because the advertisers actually cover the cost of production and printing. What could be better than a free brochure?</span></span></p> <p> If you’d like to know a little more about how smart print traditionally works you can reference our previous blog <a href=";" target="_blank"></a>. Your directory could you a little smart print and targeted advertising don’t you think?</p> </div></div></div> Thu, 23 Aug 2012 19:07:56 +0000 StrathAdmin 75 at Choose Traditional Despite the Digital Trend <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><em>By Richelle Wescott</em></p> <p>We've all witnessed a rise in the popularity of short run publications. Causes include the increased use of digital printing, the need for more dynamic information and, of couse, tighter budgets. Digital printing has increased because of its high speeds and ability to produce small run publications more efficiently. Here at The Strathmore Company, our short run pubs are still produced on traditional presses, yielding a higher print quality than is possible on digital equipment. </p> <p>Strathmore defines a short run publication as 5,000, which is comparable to most of the competition, although we also consider up to 75,000 as a short run in terms of numbers. As a result, almost no job that you might deem "short run" could overwhelm our presses even at those higher short-run numbers. And, with us, you know you’ll get extremely high quality products and not just something ran off of an inkjet printer.</p> <p>We also adhere to keeping within your tighter budget. Our smart run publications can be designed in-house and advertising (that can help pay for these publications) can be handled internally as well. There’s really no reason that you should choose digital print quality over our services in terms of product quality or market exposure. What can we do for YOU?</p> </div></div></div> Tue, 14 Aug 2012 19:13:50 +0000 StrathAdmin 74 at Size Matters: Short Run Publications <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><em>By Richelle Wescott</em></p> <p>Are you worried about printing a short run publication for your business to help bolster an online campaign you already have established for fear that it won’t be able to reach the same bulk audience? You shouldn’t fear that if you choose to print and produce your pub with The Strathmore Company. Because Strathmore regularly does runs of over a million pieces, no size of small run is going to "push our limitations". We take care of your printing as well as binding, mailing, and fulfillment needs. Whatever the specs, we can handle it.</p> <p>In addition to be handling your printing needs and distribution Strathmore can handle your content development. This includes editorial, design, photography, etc. making your short run publication a smart print publication that includes advertising sales, tracking and measurement, data collection and analytics, and more to promote customer engagement.</p> <p>We promise that we will get your message out through print means. Our presses can handle the number of copies you specify because we handle long-run publications as well as short run pubs of all different lengths and distributions. We can also handle everything else involved with the publication. This concept brings a whole new meaning to all-inclusive doesn’t it?</p> </div></div></div> Thu, 09 Aug 2012 17:32:35 +0000 StrathAdmin 73 at Short Run Publications integrate with Web Advertising <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><em>By Richelle Wescott</em></p> <p>If your company solely relies on mass emailing, or Facebook following, you may be limiting your potential. Short Run Printed publications can target your core audience better through research and design. These publications are most often developed with excellent web support as well, so you get the best of both worlds.</p> <p>Just remember that it’s much easier for consumer’s to be exposed to your company or service when a printed publication shows up in their home mailboxes, it’s a physical object they can’t ignore. You can’t always depend on them to visit your website. The printed piece isn’t a choice, but consumers can be led to websites, Facebook, and blogs from there.</p> <p>Since Strathmore is a separate entity from your company the publications can seem more like news than in-house advertising propaganda. We can analyze the data that we receive from the printed publication and online support, and we can design the entire program for you.</p> <p>So in a time where the web is rising we aren’t telling you to renounce progress. If you take the time to integrate a printed and web approach however, your success and accuracy at reaching your target audience will be greatly increased. This means your effort at keeping a printed publication may actually increase your web following on all platforms as well. Are you ready to launch your short run publication revolution?</p> </div></div></div> Thu, 02 Aug 2012 14:57:49 +0000 StrathAdmin 72 at