What makes Smart Print so special?

Smart Print is helping associations, non-profits, municipalities, colleges and universities reduce costs, create revenue streams, increase brand awareness, and improve brand messaging. This is all accomplished through advertising sales, fundraising and sponsorship development, in addition to creative branding and production management of your printed marketing materials and websites.

Smart Print is actually an overall strategy to help you achieve your goals. However, the main difference is the level of partnership. When we work with an organization, we help you with both strategy and execution. More importantly, our goals are aligned because we take some skin in the game as well.

Most consultants like to tell you what you should be doing, but they don’t help with the execution. Their ideas sound good, but the results are usually less than promised. Part of the problem is that your goals are not aligned. In fact, if the plan has problems, they get paid even more because you will need more of their “expert advice.” However, they are not tied to the consequences of their recommendations. If the plan fails, they may want more money but they don’t get paid less. It’s a win-win for them, not for you.

You can always find vendors that will help you do anything you want, but these days, you need something more. You need someone who will help you with your strategy or even create strategy for you. You need someone who will present long-term solutions instead of quick fixes. You need someone who will stand behind their service, and partner with you by taking on some of the risk. You need someone you can trust to execute for you because you don’t have the time or bandwidth to manage it yourself.

Let’s not overlook the most important part of Smart Print – our people. The Strathmore Company is helping our clients reach their goals through innovative marketing strategies, and Smart Print is just one of those strategies. However, regardless of the strategy, Smart Print works because of our people. We value honesty, integrity, respect, hard work and humility, and it makes a difference in the quality, level of service, and the success of any program.

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