USPS To Flaunt Mail's Smartphone Potential with Summer Sale

Direct mailers in the United States are to see for themselves the benefits of linking smartphone technology with the physical mail, under a special promotion from the US Postal Service this summer.

The world’s largest postal operator is set to offer a special 3% discount in July and August for any letters or flats if they include two-dimensional mobile barcodes that can be read by consumer smartphones.

Already in use within other sectors of print advertising, the barcodes – which include so-called Quick Response (QR) barcodes – allow a householder to scan items with their iPhone, BlackBerry or Android phones in order to access extra information.

This might link them through to online content, special offers or competitions.

Read the complete article here.

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