The 6 Key Factors That Influence Customer Loyalty

Customer loyalty is widely accepted as being worth nurturing, but what are the main business factors that directly influence the loyalty of your customers?

There are six major factors that play key roles in influencing the loyalty and commitment of customers:

In this article, we’ve drawn guidance from The Loyalty Guide report, to offer practical insights into the workings of customer loyalty programmes and the ways in which they can positively influence shoppers’ behaviour toward the company. The result is that customer retention is not only increased but customer lifetime value and profitability are also likely to increase significantly thanks to longer-lasting and more relevant customer relationships.

Factors influencing loyalty
Looking in more detail at the major factors that influence consumers’ loyalty – not only to retailers but also to suppliers in all sectors, including business to business (B2B) – the six key areas of focus identified in the report can be summarised as follows:

Core offering
The companies that boast the highest levels of fiercely loyal customers have built that loyalty not on card programmes or gimmicks, but on a solid, dependable, core offering that appeals to their customers.

Read the complete article here.

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