Submitted by StrathAdmin on Mon, 09/19/2011 - 8:30am
About a week ago we went live with our new and improved Strath.com!
Returning visitors might not see any substantial differences to the overall design and that was the point. We've added some more information about us and dramatically changed the navigation of the site to make your visits a better experience. No longer is the site one long Flash-based page but it's now been broken up into individual pages for easier browsing. Behind the scenes is where the biggest changes have taken place. We've moved from a Wordpress based site to a Drupal 7.0 content management system. After much evaluation, we've found that Drupal is the most flexible CMS and it's popularity and open source code will keep us on the cutting edge of website capabilities.
Submitted by StrathAdmin on Fri, 07/01/2011 - 10:07am
“Mobile marketing” used to just refer to phones, but that’s no longer the case. These days, you could be referring to an iPad or maybe no phone at all. Your marketing campaign could be embedded in an app or a QR code or a Facebook link or maybe a combination of all three.
As the definition of mobile evolves, marketers have an opportunity to stake out some new turf — the segment is so new that no rulebook exists yet. Because of the open-ended nature of the technology, there are really no limits to your ideas.
Of course, the Wild West can be intimidating, too. That’s why we’re showcasing some recent examples that might inspire you to try something different with your mobile marketing campaign.
1. Renault’s Phone-Less Facebook Checkin
Submitted by StrathAdmin on Wed, 06/22/2011 - 9:29am
Relationship marketing merely requires a little more patience but it is one heck of a way to increase sales online.
Placing people first by building relationships may take a little more time but there is no debate it is a very effective marketing strategy.
Read on to see 5 significant advantages building relationships offers and why it is so effective for growing a business!
Submitted by StrathAdmin on Wed, 06/22/2011 - 8:52am
Relationship marketing merely requires a little more patience but it is one heck of a way to increase sales online.
Placing people first by building relationships may take a little more time but there is no debate it is a very effective marketing strategy.
Read on to see 5 significant advantages building relationships offers and why it is so effective for growing a business!
Submitted by StrathAdmin on Fri, 04/29/2011 - 12:34pm
Direct mailers in the United States are to see for themselves the benefits of linking smartphone technology with the physical mail, under a special promotion from the US Postal Service this summer.
The world’s largest postal operator is set to offer a special 3% discount in July and August for any letters or flats if they include two-dimensional mobile barcodes that can be read by consumer smartphones.
Already in use within other sectors of print advertising, the barcodes – which include so-called Quick Response (QR) barcodes – allow a householder to scan items with their iPhone, BlackBerry or Android phones in order to access extra information.
This might link them through to online content, special offers or competitions.
Submitted by StrathAdmin on Wed, 04/27/2011 - 9:04am
Submitted by StrathAdmin on Tue, 04/19/2011 - 12:15pm
Customer loyalty is widely accepted as being worth nurturing, but what are the main business factors that directly influence the loyalty of your customers?
There are six major factors that play key roles in influencing the loyalty and commitment of customers:
Submitted by StrathAdmin on Thu, 03/31/2011 - 11:12am
Visits, pageviews, time on site, time on page, unique visitors, conversions, impressions, click-throughs, view-throughs… the list of metrics used to measure the performance of our digital marketing activities is as confusing as it is endless.
Often it’s up to online marketers to communicate what all of that jargon means to those who are still worried about how many “hits” their site got last year. It’s challenging, to say the least.
Submitted by StrathAdmin on Thu, 03/24/2011 - 3:23pm
Creating a mobile loyalty club is a great way for marketers to stay in touch with their brands’ loyal customers. There are many ways to solicit opt-ins (and minimize opt-outs), but some are more effective than others.5
Here are some helpful tips:
1. Appealing offers. Consumers love free. They also love cheap. Coupons, free trials, opportunities to win free products, etc., are great incentives for gaining opt-ins. Marketers should try each of these strategies to see which work best for their specific products or services, and then replicate that success across other campaigns.
Submitted by StrathAdmin on Fri, 03/18/2011 - 9:50am
What are QR codes and how can they help your business? Keep reading to find out.
Quick Response codes (QR codes) and other two-dimensional codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.
QR Codes 101
If you’re not yet familiar with QR codes, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share.
Read the complete article here.
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