Mobile Marketing: The Big Picture

Years from now, when the mobile phone really is the remote control for life, historians will best be in position to gauge the 2007-09 contributions of Steve Jobs and Apple’s iPhone.

One may argue that the iPhone did more for the advancement of mobile marketing than any other piece of hardware.

According to a recent survey from Crowd Science, 38 percent of smart phone owners who don’t own an Apple iPhone would “probably” or “definitely” switch when making their next purchase. That article isn’t looking to demystify the iPhone, but it does aim to highlight an important point: Despite the unbounded enthusiasm for the device and the mania surrounding its mobile applications, the iPhone represents only a small fraction of today’s opportunity for marketers.

As of the end of second-quarter 2009, Apple had sold “only” 26 million iPhones, according to Apple (I agree the number is incredibly impressive, but let me finish). What this means is that there are approximately 244 million mobile phone subscribers in the U.S. who are not using the iPhone, according to statistics provided by CTIA.

Read the complete article here.

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