Key Customer Loyalty Trends for 2011

In today’s crowded marketplace, creating loyal, engaged customers is more important — and more challenging — than ever.

“2011 may well have been called the year of customer loyalty”, says Mark Johnson, CEO of Loyalty 360, “That is why we are going to see a number of key trends unfold over the next year.”

Johnson predicts these key trends will dominate the Loyalty Marketing Industry in 2011:

(1) Marketers will increasingly understand that loyalty is not a program — it is a journey and a strategic business goal. While points programs have been around for a while, from a strategic marketing perspective building true loyalty based on a total customer experience is still relatively new and a burgeoning area most brands. Loyalty initiatives will focus on engagement and building long-term relationships

Read the complete article here.

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