John Park's blog

Are short-run publications right for your marketing mix?

Are you an internet retailer with a big catalog? Are you an association or non-profit relying on e-mail and your website for customer communications? How has the response been from those efforts? If you’re like most people, you are probably wondering how to bring more value to your members or customer base and, in turn, increase loyalty and revenues. If so, short-run targeted publications may be the answer.

What makes Smart Print so special?

Smart Print is helping associations, non-profits, municipalities, colleges and universities reduce costs, create revenue streams, increase brand awareness, and improve brand messaging. This is all accomplished through advertising sales, fundraising and sponsorship development, in addition to creative branding and production management of your printed marketing materials and websites.

Smart Print is actually an overall strategy to help you achieve your goals. However, the main difference is the level of partnership. When we work with an organization, we help you with both strategy and execution. More importantly, our goals are aligned because we take some skin in the game as well.

Is Mobile a Necessary Part of Your Media Mix?

This is a question that most marketers have been asking themselves over the past 18 months.  For the most part, everyone believes that eventually it will be a part of their marketing program.  It ends up being a question of when it will be a part of my marketing mix and how much. 

Top 5 Reasons for a Leads Management System

In my humble opinion, every company should be employing a leads management system, like our Channel Track program.  What is a leads management system?  Simply put, it is a way of tracking the lead generation from your sales and marketing efforts.  So why is that important?  Well, here are the top 5 reasons that every company should have a leads management system in place.

What's In Your Data?

Everyone talks about it.  Everyone swears by it.  Most people say that data is an integral part of their marketing program.  However, time and time again, I talk to people about their data, and specifically what role it plays in their marketing programs, and it is not being used to drive messaging or marketing segmentation.  It’s not being used for testing or predictive modeling.  Most of the time, they are not even capturing the right data to be able to do any relevant data analytics.  Why is that?  Is it all for show and tell?  Why is data so important? 

The Loyal Customer

As I sit here and ponder how to help our client build a better loyalty program, I find myself asking the question: What is customer loyalty?  There are a lot of loyalty points and rewards programs out there that do produce results, but are they producing loyal customers? 

It’s an interesting question because it forces us to define exactly what a loyal customer looks like.  What are the demographics?  What are the buying patterns?  What is the customer lifetime value?  There are so many factors, and sometimes it can be overwhelming for the average marketer.  However, I believe there is a simple way to look at it. 

3 Factors Why Marketers Should be Using QR Codes in 2011

As you look ahead to 2011 and what you should consider to be a part of your marketing tactics, the time has come to begin using QR Codes. The following reasons may help you validate that decision.

#1 The Convenience Reason

Would you agree that one of the greatest challenges marketers face today is differentiating their product or service from stiff competition?

As the famous Harvard Professor Michael Porter has outlined in his seminal book, Competitive Advantage, if you want to change the game in business today when every one of your competitors has matched you on price, product functionality and reliability, your best option is to differentiate by adding MORE CONVIENENCE.

Welcome!

Welcome to The Strathmore Company’s new and exciting blog.  We are very excited to start communicating with all of you who visit our blog and website.

The Strathmore Company has been around since 1906.  Located in Geneva, IL, we are a data driven marketing response services company.  We use data driven multichannel marketing techniques to help companies increase relationships with their customers as well as increase the effectiveness of their marketing programs.  We have worked with several high profile clients such as American Express and United Airlines.  We are focused on helping your business grow and achieve its fullest potential.