Increasing Popularity of QR Codes

Currently, QR code is most popular in Japan. Its popularity is spreading across Europe and the United States, especially with the increasing ease of access to a 3G network via cell phones. The code is capable of encoding the same amount of data in as little as one-tenth the space requirement of a traditional bar code and can be read from any direction in 360°. It has more data encoding capability than the conventional bar code, thus it can hold more information that any QR capable smart phone can easily read, such as, but not limited to the following:

- Product specifications and details
- Name, phone number, email address and other contact details
- Event details
- Discount or special offer coupon
- Links and/or IDs to Twitter, Facebook, MySpace and other networking profiles
- Promo mechanics and other details
- Directions
- Links to website

It offers a unique approach for the marketing community. In addition to the products, their labels and containers, It can also be added to trucks, outdoor billboards, print ads, invites, name tags, yard signs, TV ads, email marketing, direct mail, restaurant guides as well as to office stationery, business cards, invoices.

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