8 Mobile Marketing Strategies for Small Business

When it comes to mobile marketing, your small business needs to be there or be nowhere for an ever-increasing percentage of the market.

A survey of wireless carriers revealed that over 285 million Americans are mobile subscribers, about 91 percent of the total U.S. population (2010).

Mary Meeker, Morgan Stanley analyst, predicts that within the next five years “more users will connect to the Internet over mobile devices than desktop PCs” ( Mary Meeker: Mobile Internet Will Soon Overtake Fixed Internet, Gigaom).

So how do you get into mobile marketing? Here are mobile marketing strategies for your small business:

1) Get into mobile advertising.

Direct marketing is still the most effective type of marketing and mobile advertising has strong response rates. Don’t let the price of a shortcode (necessary for mobile marketing) put you off. As Mike Craig of Ruxter Mobile Marketing points out in Mobile Marketing: Get a Grasp on the Basics, it’s possible to share a shortcode with other businesses.

Read the complete article here.

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