5 Tips to Gain Mobile Loyalty Opt-Ins

Creating a mobile loyalty club is a great way for marketers to stay in touch with their brands’ loyal customers. There are many ways to solicit opt-ins (and minimize opt-outs), but some are more effective than others.5

Here are some helpful tips:

1. Appealing offers. Consumers love free. They also love cheap. Coupons, free trials, opportunities to win free products, etc., are great incentives for gaining opt-ins. Marketers should try each of these strategies to see which work best for their specific products or services, and then replicate that success across other campaigns.

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