Blogs

Customers Enthusiastic About Smart Print

As a Sales Manager, I’ve always felt that it’s important to be enthusiastic about the product or service you sell. Enthusiasm is contagious, and your customers can be positively influenced by the passion you show for your own offerings.

For me, it is highly rewarding when our customers become excited over one of our ideas. I truly believe that our Smart Print product is a great idea, but I have to say that I’ve been pleasantly surprised by our customers’ reaction to this program.

What makes Smart Print so special?

Smart Print is helping associations, non-profits, municipalities, colleges and universities reduce costs, create revenue streams, increase brand awareness, and improve brand messaging. This is all accomplished through advertising sales, fundraising and sponsorship development, in addition to creative branding and production management of your printed marketing materials and websites.

Smart Print is actually an overall strategy to help you achieve your goals. However, the main difference is the level of partnership. When we work with an organization, we help you with both strategy and execution. More importantly, our goals are aligned because we take some skin in the game as well.

A “Smart” Way to Reduce Printing Costs

Our Smart Print program is a great idea that’s gaining momentum. And, since many of our customers continue to rely heavily on printed materials, we thought we’d take a moment to re-examine the concept.

The challenge…

Printed materials require a lot of resources – concepting, design, writing, production, etc. It takes a certain level of marketing expertise to produce the piece, in addition to the time and money needed for printing and distribution.

No matter what size your company, these resources can be hard to come by.

Enter Smart Print…

Our Redesigned Website

Strathmore swithes to DrupalAbout a week ago we went live with our new and improved Strath.com!

Returning visitors might not see any substantial differences to the overall design and that was the point. We've added some more information about us and dramatically changed the navigation of the site to make your visits a better experience. No longer is the site one long Flash-based page but it's now been broken up into individual pages for easier browsing. Behind the scenes is where the biggest changes have taken place. We've moved from a Wordpress based site to a Drupal 7.0 content management system. After much evaluation, we've found that Drupal is the most flexible CMS and it's popularity and open source code will keep us on the cutting edge of website capabilities.

5 Innovative Mobile Marketing Camapigns to Learn From

“Mobile marketing” used to just refer to phones, but that’s no longer the case. These days, you could be referring to an iPad or maybe no phone at all. Your marketing campaign could be embedded in an app or a QR code or a Facebook link or maybe a combination of all three.

As the definition of mobile evolves, marketers have an opportunity to stake out some new turf — the segment is so new that no rulebook exists yet. Because of the open-ended nature of the technology, there are really no limits to your ideas.

Of course, the Wild West can be intimidating, too. That’s why we’re showcasing some recent examples that might inspire you to try something different with your mobile marketing campaign.

1. Renault’s Phone-Less Facebook Checkin

Is Mobile a Necessary Part of Your Media Mix?

This is a question that most marketers have been asking themselves over the past 18 months.  For the most part, everyone believes that eventually it will be a part of their marketing program.  It ends up being a question of when it will be a part of my marketing mix and how much. 

5 Advantages of Relationship Marketing

Relationship marketing merely requires a little more patience but it is one heck of a way to increase sales online.
Placing people first by building relationships may take a little more time but there is no debate it is a very effective marketing strategy.
Read on to see 5 significant advantages building relationships offers and why it is so effective for growing a business!

Five Advantages of Relationship Marketing

Relationship marketing merely requires a little more patience but it is one heck of a way to increase sales online.
Placing people first by building relationships may take a little more time but there is no debate it is a very effective marketing strategy.
Read on to see 5 significant advantages building relationships offers and why it is so effective for growing a business!

USPS To Flaunt Mail's Smartphone Potential with Summer Sale

Direct mailers in the United States are to see for themselves the benefits of linking smartphone technology with the physical mail, under a special promotion from the US Postal Service this summer.

The world’s largest postal operator is set to offer a special 3% discount in July and August for any letters or flats if they include two-dimensional mobile barcodes that can be read by consumer smartphones.

Already in use within other sectors of print advertising, the barcodes – which include so-called Quick Response (QR) barcodes – allow a householder to scan items with their iPhone, BlackBerry or Android phones in order to access extra information.

This might link them through to online content, special offers or competitions.

Pages