Submitted by Brian Makela on Tue, 05/08/2012 - 9:10am
Sometimes you just have a feeling and other times you know for sure… it’s time to re-tool your marketing efforts. We get asked that a lot – “when do I know it’s time for a change”. Well, you might want to consider making some changes if any of the following pertain to your business.
You don’t have clearly-defined goals for your marketing plan. If you’re creating new ads or Facebook pages or catalogs or anything else “just because”, then you’re wasting time and money. You must consider your overall business goals and objectives, and then build a marketing plan to help you meet them.
Submitted by Jack Tinney on Tue, 03/20/2012 - 2:43pm
"The Strathmore’s Smart Print Solution did something for the Aurora Public Library that I was hoping we could accomplish to help lower the cost of printing our quarterly newsletter: they helped us get ads into our publication.
I felt the Strathmore representatives were very helpful in getting us through the process of acquiring board of director approval and also working with our attorney on the language for the contract.
We have put out two newsletters with ads and will soon be working on our third.
I felt the process has gone smoothly; I am pretty demanding about what I want and how I want our newsletter to look (it goes to 66,000 homes), and The Strathmore has been happy to accommodate.
Submitted by John Park on Fri, 03/16/2012 - 2:29pm
Are you an internet retailer with a big catalog? Are you an association or non-profit relying on e-mail and your website for customer communications? How has the response been from those efforts? If you’re like most people, you are probably wondering how to bring more value to your members or customer base and, in turn, increase loyalty and revenues. If so, short-run targeted publications may be the answer.
Submitted by Brian Makela on Tue, 03/13/2012 - 12:40pm
Like most marketers, we’re starting to see the full potential of using QR (Quick Response) codes in promotional materials. However, since many customers are still new to the concept, we thought we’d do a brief introduction to QR codes and their use in marketing.
Submitted by Jason Phillips on Wed, 02/29/2012 - 8:23am
When we talk about our Smart Print program, we tend to focus on the obvious use: newsletters and directories. Smart Print, however, is a flexible solution that can be applied across all of your marketing materials, saving you money and increasing response.
Here are a few examples...
Digital Print - Even short-run flyers and brochures can feature a small ad or two that helps cover the cost of printing.
Website Ads - The same businesses that are advertising in your printed material are likely to advertise on your website.
Submitted by Jack Tinney on Wed, 02/15/2012 - 11:23am
As a Sales Manager, I’ve always felt that it’s important to be enthusiastic about the product or service you sell. Enthusiasm is contagious, and your customers can be positively influenced by the passion you show for your own offerings.
For me, it is highly rewarding when our customers become excited over one of our ideas. I truly believe that our Smart Print product is a great idea, but I have to say that I’ve been pleasantly surprised by our customers’ reaction to this program.
Submitted by John Park on Wed, 02/08/2012 - 12:39pm
Smart Print is helping associations, non-profits, municipalities, colleges and universities reduce costs, create revenue streams, increase brand awareness, and improve brand messaging. This is all accomplished through advertising sales, fundraising and sponsorship development, in addition to creative branding and production management of your printed marketing materials and websites.
Smart Print is actually an overall strategy to help you achieve your goals. However, the main difference is the level of partnership. When we work with an organization, we help you with both strategy and execution. More importantly, our goals are aligned because we take some skin in the game as well.
Submitted by Brian Makela on Wed, 02/01/2012 - 9:07am
Our Smart Print program is a great idea that’s gaining momentum. And, since many of our customers continue to rely heavily on printed materials, we thought we’d take a moment to re-examine the concept.
The challenge…
Printed materials require a lot of resources – concepting, design, writing, production, etc. It takes a certain level of marketing expertise to produce the piece, in addition to the time and money needed for printing and distribution.
No matter what size your company, these resources can be hard to come by.
Enter Smart Print…
Submitted by StrathAdmin on Mon, 09/19/2011 - 8:30am
About a week ago we went live with our new and improved Strath.com!
Returning visitors might not see any substantial differences to the overall design and that was the point. We've added some more information about us and dramatically changed the navigation of the site to make your visits a better experience. No longer is the site one long Flash-based page but it's now been broken up into individual pages for easier browsing. Behind the scenes is where the biggest changes have taken place. We've moved from a Wordpress based site to a Drupal 7.0 content management system. After much evaluation, we've found that Drupal is the most flexible CMS and it's popularity and open source code will keep us on the cutting edge of website capabilities.
Submitted by StrathAdmin on Fri, 07/01/2011 - 10:07am
“Mobile marketing” used to just refer to phones, but that’s no longer the case. These days, you could be referring to an iPad or maybe no phone at all. Your marketing campaign could be embedded in an app or a QR code or a Facebook link or maybe a combination of all three.
As the definition of mobile evolves, marketers have an opportunity to stake out some new turf — the segment is so new that no rulebook exists yet. Because of the open-ended nature of the technology, there are really no limits to your ideas.
Of course, the Wild West can be intimidating, too. That’s why we’re showcasing some recent examples that might inspire you to try something different with your mobile marketing campaign.
1. Renault’s Phone-Less Facebook Checkin
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